by
Lisa Chamoff, Contributing Reporter | July 19, 2021
From the July 2021 issue of HealthCare Business News magazine
Key to the technology is GE Healthcare's SenoBright HD Contrast Enhanced Spectral Mammography (CESM), which highlights areas of unusual blood flow to help localize lesions that need to be biopsied.
“We’re very excited to bring this industry-first device to the market,” said Agnes Berzsenyi, president and chief executive officer of women’s health for GE Healthcare
GE Healthcare Serena Bright
Also last year, the company announced a partnership with the American College of Radiology and the Breast Cancer Research Foundation for a contrast-enhanced mammography trial. The paired-design multicenter trial seeks to determine if contrast-enhanced spectral mammography screening provides more accurate cancer detection compared to the combination of digital breast tomosynthesis and whole breast ultrasound in women with dense breasts, who are ages 40 to 75 and at average-to-intermediate risk for breast cancer. The trial is expected to launch soon.
Last year, the company launched a global Don’t Skip campaign, centered around sharing best practices among customers and urging patients via social media to keep up with regular breast cancer screening.
“We’re all about making a difference and early detection is the best defense against breast cancer,” Berzsenyi said.
Hologic SuperSonic MACH40
Hologic
In October of last year, Hologic launched a multiyear initiative to increase breast cancer screening for Black women. In May, the company announced Project Health Equality, designed to reduce healthcare disparities. It also initiated a Back To Screening campaign in August, encouraging women to prioritize annual mammograms delayed due to the COVID-19 pandemic
The company also continued to build on its recent acquisition of ultrasound company Supersonic Imagine. In July 2020 it launched the premium SuperSonic MACH 40, which features a greater frame rate of 20,000 acquisitions per second and ShearWave PLUS elastography. In December 2020 it introduced 3D imaging for MACH 40.
