(CHICAGO, IL, July 15, 2024) - Lori M. Wemhoff, will join AHIMA as its new chief marketing officer (CMO) effective July 15, 2024. In this role, Lori will serve as a critical member of the executive team, contributing to the strategy and growth plans of AHIMA.
As the new CMO for AHIMA, Lori will spearhead the organization's audience growth initiatives, partnering with leaders across the organization to achieve strategic, financial, brand, and culture outcomes. She will also serve as a strategic advisor to the CEO, driving revenue growth and benefiting members and the Health Information (HI) professional community through the development of new and innovative programs.
Lori joins AHIMA from the American Osteopathic Association (AOA), where she served as the senior vice president of communications and marketing. During her tenure at AOA, Lori demonstrated her exceptional leadership skills by managing a high-performance team responsible for marketing and promoting the association to a wide audience of over 186,000 osteopathic physicians and medical students nationwide.
Some of Lori's notable achievements at AOA include overseeing the development and execution of a successful $2 million brand marketing campaign, which significantly increased consumer awareness and revitalized pride in the profession. Her strategic approach to branding, marketing, and promotion resulted in impressive outcomes, including increased membership, engagement, public awareness, and revenue.
"Lori is a transformative leader and results-oriented strategic visionary who will play a key role in shaping the overall AHIMA experience, both digital and live,” said Dr. Kevin Klauer, AHIMA CEO. “Her ability to build and lead diverse teams will be instrumental in enhancing communication with our members and driving audience growth and engagement for AHIMA."
Lori is an accomplished, results-driven leader with a proven track record in developing and leading successful communications, marketing, and public relations campaigns. She holds a Master of Arts in Communication - Public Relations/Marketing Research and a Bachelor of Arts in Business & Organizational Communications/Public Relations from The University of Akron. We are excited to welcome her to the AHIMA family.
About AHIMA
AHIMA is a global nonprofit association of health information professionals, boasting over 61,000 members and more than 88,500 credentials in the field. The AHIMA mission of empowering people to impact health® drives its members and credentialed HI professionals to ensure that health information is accurate, complete, and available to patients and providers. Leaders within AHIMA work at the intersection of healthcare, technology, and business, occupying data integrity and information privacy job functions worldwide. To learn more about AHIMA and the health information profession, visit ahima.org.
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