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The future of precision medicine

July 03, 2018
Women's Health
From the July 2018 issue of HealthCare Business News magazine

Fortunately, we are moving in this direction quickly. Innovative, user-centric diagnostic and interventional technologies, coupled with patient-centric design support acquisition of “first time right” images that lead to confident diagnosis. System-wide interoperability and robust technology platforms are providing the informatics backbone to facilitate the intelligent combination of multiple forms of information, to create an integrated patient view with the aim of easy access by anyone in the ecosystem. Clinical and operational tools are providing the adaptive intelligence to make this data contextual and meaningful for confident interpretation, decision-making and treatment planning while driving continual performance improvement. All stakeholders are being connected throughout the diagnostic process and fully integrated into information flow.

Radiology’s present challenges will become its triumph when the profession goes beyond imaging to help predict the success of a drug, advise the best choice of treatment or assess the potential for disease recurrence for each unique patient. Radiology is foundational to the pursuit of precision medicine – and that fact makes our current challenges far less daunting when compared to the incredible opportunities ahead.

About the author: Robert A. Cascella leads Philips’ Diagnosis & Treatment businesses, including Diagnostic Imaging (DI), Interventional Devices and Therapies and Ultrasound (US). Prior to joining Philips in 2015, Robert was president and later CEO at Hologic, a global leader in women’s health. Robert was named executive vice president of Royal Philips and appointed to the Philips Executive Committee in 2016.


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