Indianola, PA, November 29, 2016 – Bayer announced today the full launch of its U.S. Radiology myORDERS eCommerce website at the 2016 Radiological Society of North America (RSNA) Annual Meeting in Chicago. The launch is part of Bayer’s RSNA activities showcasing its full suite of radiology solutions for contrast media, magnetic resonance (MR), computed tomography (CT) and informatics. In addition, Bayer has established a new collaboration with the non-profit organization RAD-AID International to help advance its mission to increase and improve radiology technology and medical imaging in developing and impoverished countries around the world.

The myORDERS digital ordering platform – one of the first of its kind in radiology – will allow customers to place and track shipments of radiology-related disposables, such as syringes and tubing, online. Customers also will be able to use the site to access Bayer’s full catalog of radiology supply offerings. The site will provide customers expanded control over their orders and help limit the potential for human error associated with manual data entry.

“We’ve heard from our radiology customers that they want to streamline how they engage with us and are eager for new ways to connect digitally,” said Dennis Durmis, Head of Commercial Operations, Radiology Americas at Bayer. “myORDERS is the first of multiple eCommerce tools that Bayer is building as part of our ongoing commitment to meeting the needs of hospitals, radiologists and patients. We will continue to move forward with technologies that improve our customers’ workflow, always with a focus on what will be best for serving the patient.”

As part of its long standing commitment to the radiology community, Bayer’s ongoing collaboration with RAD-AID will help support training and resourcing for radiology services in hospitals in low-resource regions around the world. According to the World Health Organization (WHO), approximately half of the world’s population does not have access to radiology technologies such as x-rays, MR imaging (MRI) or CT scans and is at risk for widespread losses and deaths that could potentially be avoided or treated, if radiology were available.i.ii

“This collaboration between RAD-AID and Bayer substantially reinforces global radiology charitable efforts for medically underserved populations of the world by leveraging RAD-AID's international volunteer networks and on-site in-country hospital teams with Bayer's expertise and resources in radiology health services,” said Daniel J. Mollura, MD, President and CEO of RAD-AID International.

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