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The digital transformation and 'dematerialization' of ultrasound

by Gus Iversen, Editor in Chief | November 21, 2023
Ultrasound
The range of applications is vast, spanning different medical specialties, and the system's modularity allows it to adapt to various clinical needs.

HCB News: So you are getting ultrasound into the hands of a wide range of specialties, and essentially democratizing the modality. Is that a reasonable conclusion?
CBB: It’s our primary mission. We really want to leverage this ubiquitous platform to develop products easily adoptable by clinical specialties that are not expert at all in ultrasound imaging. We want to give them ultrasound-based quantification tools that help them asses their patient at the point of care during a consultation. So, these need to be very simple, easy-to-use and specific in the clinical need they address. The first product which we have developed is Hepatoscope, which is a Liver-stethoscope targeting chronic liver disease and which can assess both liver stiffness which is recognized as an indicator of fibrosis and Ultrasound propagation characteristics which are related to Liver tissue properties and especially fat content. The tool will allow to screen patients and target those who are receiving therapies to be followed. We also anticipate the tool to be able to monitor patients under treatment. Other applications could similarly take advantage of the system’s quantification tools giving clinicians something that is measurable and does not necessarily require expert interpretation.

HCB News: How does the company's approach to "ultrasound-as-a-service" make ultrasound more affordable and accessible?
CBB: The company's "ultrasound as a service" approach is designed to enhance the accessibility and affordability of ultrasound imaging and remove barriers to adoption of Ultrasound by specialty clinicians. It transforms the traditional model of purchasing expensive ultrasound hardware capital equipment into a more cost-effective and flexible subscription-based service. This approach offers several benefits including affordability and accessibility. Instead of making a significant upfront investment in purchasing ultrasound equipment, users can subscribe to the service on a pay-as-you-go basis, spreading the cost of the equipment over time. This makes high-quality ultrasound imaging more financially accessible. More importantly, the subscription model that we have created ensures that users have access to the latest features and updates of the software, keeping their ultrasound systems up to date at all times. It really is a software with all the benefits of the apps as we know them. This accessibility allows healthcare providers to offer advanced ultrasound capabilities to a broader range of patients. It is also scalable in that users can adjust the level of service according to their needs, whether it's primary care physicians, specialized clinicians, or healthcare facilities. This scalability offers flexibility in tailoring the service to specific clinical applications. The "ultrasound-as-a-service" model ensures that users have access to a state-of-the-art ultrasound system without the need for significant capital investment, making high-quality imaging more widely available.

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