Royal Philips Electronics said Tuesday it's launching new custom service contracts for its medical imaging equipment, as the company continues to promote its service business.

Philips said the program, called RightFit Service Agreements, features different options, depending on what the customer finds most important: maximizing device uptime, minimizing costs, mitigating risks or ensuring a smooth upgrade path for new technology. A Web-based tool helps hospital or clinic administrators figure out which plan works best for them, the company said.

The service portfolio, into which Amsterdam-based Philips said it plunked $2.5 million to develop, will be available for North American customers starting July 5.

In related news, last week the Dutch electronics giant announced it bought third-party parts provider AllParts Medical, in a bid to beef up its multi-vendor service offerings.

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